In 2023, Woodgrain acquired Huttig, adding 16 distribution centers that stocked interior door catalogs. My task involved designing a new layout for these catalogs that showcased all available stock sizes, SKU images, and stunning beauty shots of our doors. The goal was to create an attractive catalog that would capture customers’ attention. To streamline the process, I utilized Adobe InDesign, Excel, and Word to automate spreadsheets, making information retrieval and updating catalogs a breeze. This innovative method reduced the time required for catalog design, allowing for quicker distribution to branches.
