During the summer season, Dayton, OH requires blood donations the most. Additionally, baseball is a significant event during this time. To attract donors, the “Hit A Double” blood drive campaign offers two rewards. After the first donation, donors receive a blood drive t-shirt, which is a popular item among donors. Upon the second donation, donors receive a special “Hit a Double” water bottle. As the designer, I was responsible for creating the t-shirt, water bottle, e-blasts, flyers, and postcards that would encourage the public to donate blood.
